Thinking of launching a product on Instagram? Check out our step-by-step guide and download our free social media product launch checklist ! Just remember that if you really want to make use of this strategy, it’s important to release very few details about the upcoming launch. The mystery will drive your followers into a frenzy! Once you’ve signed people up, you can send them Instagram Stories from influencers, behind-the-scenes content, and sneak peeks to build even more excitement. ![]() This will give your launch an element of exclusivity and encourage people to sign up to stay in the loop about what’s to come. Start by sharing a post to your Instagram feed a week or so before your official launch with something like: “Follow us and leave a comment to be added to our close friends list and receive exclusive content about the upcoming launch.” If you’re looking to build more hype for your next product launch, you should consider using Instagram’s close friends list - it’s a great way to keep your audience engaged in the days and weeks leading up to the launch. Planning a new product launch on Instagram can feel daunting, but it’s also a huge opportunity to attract new followers, make sales, and convert your existing audience into customers! Instagram Close Friends List #5: Build Excitement for a Product Launch Just getting started in the world of influencer marketing? Learn everything you need to know with our free Instagram Influencer Marketing Strategy Guide ! It’s about building a collaborative environment where influencers feel trusted to flex their creative muscle and come up with messaging that feels authentic.Įven if you aren’t completely comfortable with letting your influencer partners take the reins, creating a close friends list is still a great way to share key details about your campaign in the days and weeks leading up to the launch! If you’re looking to create this kind of authentic influencer content, you should consider adding your influencer partners to a close friends list where you share key information about new features, products, and whatever else they can use to help promote your brand more effectively. Rather than coming up with strict messaging guidelines about what they can and can’t say, businesses are opting to let influencers to use their own authentic voice and create promotional content that feels natural to their account and audience. One of the biggest trends in Instagram influencer marketing this year is brands giving more “independence” to their influencer partners. ![]() #1: Create an Instagram Close Friends List for Influencers & Collaborators
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